Novacom Europe receives F&S Customer Value Leadership Award 2015

Mar 24 2015 GPS Trailer Tracking Transport News Comments Off on Novacom Europe receives F&S Customer Value Leadership Award 2015


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Wow. That was the first word that came up in our Novacom Europe offices in Amsterdam when we got the news from Frost & Sullivan, the Growth Partnership Company. “Novacom Europe receives the prestigious business Award; the Customer Value Leadership Award 2015.“ And this isn’t just some Award, it is somewhat comparable with the Oscars for the film industry.

The Frost & Sullivan’s benchmarking analysis has built a strong reputation. Thanks to 50 years of experience in partnering with Global 1000 companies, emerging businesses, and the investment community, working from 31 offices on six continents.

Of course, we had a good feeling about our business. The Trailermatics solution for transport and logistics companies works, we have a very motivated team and a growing number of loyal customers that believe in our advanced GPS trailer tracking solution.

Everybody inside Novacom Europe is curious by nature and always keen to find new innovative technical solutions for our customers. Our goal is to provide the best telematics solution, the best service and the best ROI for our customers. That is not some bold Mission Statement from our Novacom Europe Annual report, but our ‘day to day’ way of working.

How did we get the Customer Value Leadership Award 2015?

Receiving an Award makes your day, that’s for sure. But understanding how we got it, makes it even more valuable. So what happened, before we got ‘Awarded’? The business analysts of Frost and Sullivan looked and evaluated the following criteria independently:

Customer Impact

Criterion 1: Price/Performance Value
Requirement: Products or services offer the best value for the price, compared to similar offerings in the market

Criterion 2: Customer Purchase Experience
Requirement: Customers feel like they are buying the most optimal solution that addresses both their unique needs and their unique constraints

Criterion 3: Customer Ownership Experience
Requirement: Customers are proud to own the company’s product or service, and have a positive experience throughout the life of the product or service

Criterion 4: Customer Service Experience
Requirement: Customer service is accessible, fast, stress-free, and of high quality

Criterion 5: Brand Equity
Requirement: Customers have a positive view of the brand and exhibit high brand loyalty

Business Impact

Criterion 1: Financial Performance
Requirement: Strong overall financial performance in terms of revenues, revenue growth, operating margin and other key financial metrics

Criterion 2: Customer Acquisition
Requirement: Customer-facing processes support the efficient and consistent acquisition of new customers, even as it enhances retention of current customers

Criterion 3: Operational Efficiency
Requirement: Staff is able to perform assigned tasks productively, quickly, and to a high quality standard

Criterion 4: Growth Potential
Requirements: Customer focus strengthens brand, reinforces customer loyalty and enhances growth potential

Criterion 5: Human Capital
Requirement: Company culture is characterized by a strong commitment to quality and customers, which in turn enhances employee morale and retention


Research Methodology

Frost & Sullivan’s 360-degree research methodology represents the analytical rigor of their research process. It offers a 360-degree-view of industry challenges, trends, and issues by integrating all 7 of Frost & Sullivan’s research methodologies. Too often, companies make important growth decisions based on a narrow understanding of their environment, leading to errors of both omission and commission.

Successful growth strategies are founded on a thorough understanding of market, technical, economic, financial, customer, best practices, and demographic analyses.

The integration of these research disciplines into the 360-degree research methodology provides an evaluation platform for benchmarking industry players and for identifying those performing at best-in-class levels.


And The Winner is…

Our total score of all analysis was compared to our two main competitors and put in this final matrix.

Scoring two times a nine out of ten; you can imagine that we are very proud of our Novacom Europe team effort. Growth in any organization needs customers that purchase and then make the decision to stay. To win this particular Award you have to be ‘best in class’ in three key areas: understanding demand, nurturing the brand and differentiate your company from the competition.


The Jury

“Novacom has established a significant position for itself in the European connected trailer market in a relatively short span of time. Backed by the concept of delivering solutions featuring robust and efficient trailer monitoring capabilities to transport and logistics companies, the company has developed a comprehensive solutions portfolio.
The stratified pricing model, coupled with the modular structure that it offers to its customers, promises unmatched flexibility and ensures a fulfilling user experience. With a dedicated focus to cater to the evolving customer needs, the company has been successful in doubling its installation base within a timeframe of only 4 years. Apart from focussing on the European market, Novacom is also concentrating on expanding its reach in the US and the Australian markets.

With its strong overall performance, Novacom Europe B.V. has earned Frost & Sullivan’s 2015 Customer Value Leadership Award.”


Willem Duijf, Delegated Managing Director of Novacom Europe is a proud man: “I want to thank on behalf of the team, all our customers and partners for being trustful and loyal. Business growth works two ways; if we can grow the business of our customers by putting systems in place to save money and make processes more efficient, we will also grow. It feels great that we’re all on the same road, discovering new challenges, find new solutions and make them work for the benefit of all.”

More info
Forst & Sullivan Official Press Release


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